Qiuyao Cho Wei

IE Business School · Master in Digital Business and Innovation · Madrid · (+34) 600-292-560 · [email protected]

I am experienced in leveraging Agile Scrum framework to provide a robust synopsis for high level overviews.
My expertise is in SaaS application integration and product management where I've worked in IT auditing/consulting, Food & Beverage and Education industry.
I've completed my master's degree in Digital Business and Innovation at IE University that specializes in digital transformation and product management, and I am looking for full-time opprotunities in Spain and all of EU.

Experience

Associate Product Manager

SEDDI

Create a better online shopping solution for consumers and retailers.

  • Conduct in-depth market research, user interviews and feedback analysis to understand the market and how users interacted with virtual fitroom, identifying their preferences, pain points, and needs
  • Create product roadmap and workflows pertaining to the product goal based on user insights, business objectives, and technical documentations to effectively communicate cross-functionally the vision and requirements
  • Communicate product goal with cross-functional teams to prioritize and define product launch requirements
  • Plan for product releases based on roadmap and continuously monitor product metrics by performing various testing mechanisms to improve features based on KPIs and metrics
May 2023 - Present
Madrid, Spain

Product Owner

World Family English

Built CRM solution for Taiwan market while transforming their legacy data and systems into cloud using a combination of agile Scrum and Kanban.

  • Implemented CRM that helped local sales and marketing team increase work efficiency by 20% across different systems by integrating customer data on a SaaS platform
  • Collaborated with local project manager to collect 18 relevant stakeholders’ requirements by conducting daily workshops to understand local business processes, stakeholder journey and user pain points
  • Maintained product backlog and collaborated with the rest of the Scrum team on sprint backlog to optimize workflow resulting in first value-added MVP launch after 24 weekly sprints of development, testing and deployment
  • Compose user stories on Jira’s product backlog based on user requests and observations for future development
Nov 2020 - Nov 2021
Shanghai, China

Product Manager

Shanghai Finigate Trading Co. Ltd.

Managed company clients in HORECA including Micheline star restaurants, hotels and retailers while helping company develop a new soft cookie product line.

  • Utilized Agile methodology to oversee and drive new product development including fundamental activities such as product-market fit research, product vision and strategy alignment, key stakeholder communication, real-time data analysis and flavor testing
  • Launched first three main products across both online and offline stores within 3-month time and exceeded initial revenue prediction by 50%
  • Consolidated product line with OEM factory based on sales forecast analysis and marketing research leading to an overall increase of 84% in sales in Shanghai
May 2020 - Aug 2021
Shanghai, China

Risk Assurance Associate

PwC Business Consulting (Shanghai) Ltd.

Learned about ISACA model and consolidated accounting knowledge to help our clients lower potential internal and external IT risks.

  • Coordinated with project managers throughout the project timeline to remodel client’s user authorization schemes in SAP systems for more than 100 key users in Finance and HR departments based on individual roles and responsibilities mitigating workplace risk by 80%
  • Assisted 4 different senior associates to conduct on-site bi-annual risk-based audit for mainly auto industry clients on ERP systems following ISACA framework to minimize risk from potential threats and vulnerabilities
Aug 2018 - Apr 2020
Shanghai, China

Education

IE University

Master's Degree in Digital Business and Innovation
Highlight:
Top 15% of the class
IE Product Club
Scrum Master for all course Projects
Sep 2022 - Jul 2023
Madrid, Spain

Indiana University

Bachelor of Science in Business Information Systems
Highlight:

AKPsi
University IT Services
Women in Technology
Aug 2014 - Jun 2018
Indiana, USA

Skills

Tools & Programming Languages
  • Jira
  • SQL
Workflow
  • Agile Development & Scrum
  • A/B Testing
  • Cross Cultural and Function Team Management
  • Mobile-First, Responsive Design

Projects

Key Learnings: Acted as a Scrum Master and a product owner and practiced key Agile Scrum framework to all the projects by coaching different team members the benefits and outcome of Agile.

UX & UI Design Project for Cacaoholics

Creating a website for a Uruguayan artisan business to reach a wider audience and to investigate user experience throughout the project
Project Details:
Link to non-functional MVP
  • Used design thinking to create a new digital product from scratch by starting with design vision definition
  • Created customer personas to understand the business' key target audience to construct clear design principles, user stories that lead to better user experience
  • Designed information architecture and wireframe for the website, and use Scrum framework to modify until the key stakeholders find it satisfying
  • Launched Non-function MVP using WiX for Cacaoholics' main business website

Digital Entrepreneurship Project

Creating a new digital platform that connects chefs and culinary enthusiasts through a unique dining experience
Project Details:
Link to Project Presentation
  • Created the business model for the new digital platform and identify key value proposition to investigate key stakeholders for the product and understand the priorities for the product roadmap
  • Faciliated brainstorming sessions to understand the key activities of the business for cost and revenue calculation purposes
  • Identified the key business operational processes and KPIs for first year projections
  • Pitched and won the digital business proposal to key stakeholders (professors) for investment opportunities

Digital Transformation Plan for Waste Management Inc. Case Study

Re-inventing Waste Management Inc. that showcases how technology plays a role to offer a new model, change a business model or implement an existing business model in a different way
Project Details:
Link to Project Presentation
  • Investigated the business canvas model for Waste Management Inc.
  • Analyzed the company's competitive advantage using SWOT and PESTEL framework in the waste management industry in the US
  • Identified the key stakeholders and investigate their pain points
  • Brainstormed different innovation channels for waste management in terms of logistics of waste collection to disposal
  • To be continued...

CRM Strategy Plan for Mercadona Case Study

Design a customer-centric strategy for Mercadona's current marketing department to increase revenue by designing a customer loyalty program
Project Details:
Link to Project Presentation
  • Investigate the business canvas model for Mercadona and identified the value proposition for the case study
  • Created different customer personas and customer journeys for each customer persona from different channels to understand customer pain points
  • Brainstormed a product roadmap for the loyalty program by highlighting and prioritizing customer pain points
  • Defined KPIs for the implementation of Mercadona's new loyalty program

Cybersecurity Plan for Cloud Kitchen Business Case Study

Design a holistic cybersecurity plan for a new digital restaurant concept
Project Details:
Link to Project Presentation
  • Researched the F&B industry in Spain by using the PESTEL framework
  • Investigated the key stakeholders of the new digital restaurant concept
  • Constructed risk mitigation plan and GRC analysis based on the key identifiers related to different stakeholders in the new concept

Certifications

  • Google Analytics Certified Developer
  • Scrum.org Certified Scrum Product Owner
  • AWS Certified Cloud Practitioner
  • Oracle SQL Certified Associate
  • IE University "Awareness in Digital World" Certification

Interests

Outside of school and work, I really like going on walks to explore new environments or revisit past favorite spots. I also enjoy doing HIIT workouts and skateboarding outdoors, and I would explore different parks for these activities to maintain a healthy lifestyle.

When forced indoors, I follow a number of sci-fi genre movies and television shows, I am an aspiring chef in Chinese cuisine, and I spend a large amount of my free time exploring ways to improve my front-end development skills (e.g., my personal website), but also looking into the latest technology advancements in Industry 4.0 including blockchain, Metaverse, cloud migration and cybersecurity measures.